Hey,

It’s George.

Something odd happened the other day, and I’m pretty sure you’ve run into a similar moment before.

I’m managing campaigns for a client, and the results are fantastic. For every dollar they put in, they’re getting about four back. Solid.

So we’re on a call, reviewing everything - checking performance, spotting opportunities, thinking about what we can fine-tune next.

Then the client asks, “If we wanted to bring in twice as many leads, what would you adjust?”

Instantly my brain starts spinning through a million possibilities - new audiences, different angles, fresh creatives, scaling strategies. The whole marketing toolbox flashes through my mind.

And then I realize…

“We just increase the budget.”

It’s like you’re exploring some forgotten temple and stumble upon a strange little device that quadruples whatever you feed it.

If you’re smart, your first move isn’t:

• “Should I repaint this thing?”

• “Does it match the furniture?”

• “Where should it go in my house?”

No. Your first move is: feed the machine.

If it multiplies what you put in, your job is simple - give it more.

It’s funny how often the obvious solution sits right in front of us, but we look everywhere except the most straightforward answer.

Talk soon,
George

P.S. If you’ve got a business and you’re serious about scaling it, you can reach me and my team here: https://gimsresults.com.au/