Hey,

It's George.

I hear this all the time from business owners.

"Blog posts don't work anymore."

And to be fair, I understand why they think that.

Most blog posts are terrible.

They sit on a website gathering dust, nobody reads them, nobody shares them, and they never bring in a single customer.

So people look at that and think the problem is blog posts.

But that's like saying gyms don't work because someone paid for a membership and never showed up.

The problem isn't the gym.

The problem is how it's being used.

And blog posts are exactly the same.

The other day I was looking through a website for a local business.

They had a blog section with articles about company events, staff birthdays, Christmas celebrations, and a few random updates from years ago.

Nothing wrong with any of that.

But nobody is going to Google searching for your staff Christmas party.

Nobody is lying in bed at 10 o'clock at night thinking:

"I really need to know what happened at Bob's work barbecue in 2024."

People search for problems.

That's what they do.

If your roof starts leaking, you search for answers.

If you're planning a renovation, you search for answers.

If your air conditioner stops working in the middle of summer, you search for answers.

That's how people use Google.

They're looking for help.

They're looking for information.

They're looking for someone who can solve a problem.

And that's where most businesses miss the opportunity.

Instead of creating content around what customers are actually searching for, they write about whatever comes to mind.

Then six months later they look at their website and say:

"See? Blog posts don't work."

Of course they don't.

Not if nobody is looking for what you wrote.

Think about it this way.

Imagine you own a fishing shop.

Every customer who walks through your door asks the same ten questions.

What rod should I buy?

What's the best bait?

Where are the fish biting this time of year?

Now imagine you wrote down answers to those questions and left them sitting on the counter.

Would people read them?

Probably.

Would they be useful?

Absolutely.

Would it help build trust before somebody buys from you?

Of course.

That's basically what a good blog post is.

It's simply answering a question your customers already have.

Nothing fancy.

Nothing complicated.

Just useful information.

The businesses that do well online understand this.

They're not trying to impress Google.

They're not trying to sound smart.

They're not trying to write essays.

They're simply answering the questions people are already asking.

Questions like:

"How much does a new roof cost in Perth?"

"Do I need council approval for a house renovation?"

"How long does a bathroom renovation take?"

Those are real questions.

Questions people type into Google every single day.

And when your website has answers to those questions, something interesting happens.

People find you.

Not because you spent a fortune on advertising.

Not because you're the biggest business in town.

But because you showed up with the answer they were looking for.

I've seen small local businesses outrank much bigger competitors simply because they consistently created useful content around the things their customers cared about.

No magic.

No secret trick.

Just understanding what people are searching for and helping them.

That's why I don't believe blog posts are dead.

Far from it.

I think they're one of the most misunderstood tools local businesses have.

The mistake isn't writing blog posts.

The mistake is writing the wrong ones.

The goal isn't to publish more content.

The goal is to publish better content.

Content based on real questions.

Real problems.

Real conversations.

Because one good article can continue bringing visitors to your website for years.

Not days.

Not weeks.

Years.

And that's a pretty good return for something most businesses completely ignore.

So if you've been telling yourself that blog posts don't work anymore, maybe the better question is:

Are you writing the kind of blog posts people actually want to read?

Because those still work.

And I don't think that's changing anytime soon.

Talk soon,

George

P.S. If you'd like to know what's stopping your business from getting more visibility on Google, you can reach me and my team here: https://gimsresults.com.au/